The Goose Island BooshKaBaash Festival is Back! This year’s festival will take place on Saturday and Sunday, September 1st – 2nd, 2018, returning downtown to our favourite spot, the Shanghai Centre. Located approximately 10-15 minutes walking distance from both JingAn Temple and Nanjing West Road […]
一年不见，大家都还好吗？别急着回答，先来听听我们给你带来的好消息：今年的鹅岛啤酒布什克巴十音乐节又如约而至啦，我们今年将回到上海商城再次启动，于5月25日和26日（周六和周日）2天在魔都市中心举行。我们致力于将最好的音乐现场带给你，宠溺你的感官和胃—而且无需门票，我们只要你一颗热爱音乐的心随我们一起摇摆！ Hey Boosh Fam, how’s it going? The 2019 Goose Island BooshKaBaash Fest is coming in hot to celebrate its 11th anniversary together with you. We stay dedicated to bringing you the highest quality acts from all around the world. And this year we continue […]
THE GOOSE ISLAND OUR TITLE SPONSOR Goose Island, an Award-winning Pioneer 鹅岛啤酒,一流的开拓者 The Goose Island story began with a trip across Europe, when Goose Island founder (and unabashed beer lover), John Hall, took a tour across the continent. Pint by pint, he savored the different […]
It is one of the Goose Island BooshKaBaash Festival sponsors!
Hawkers is a firm born on the Internet with the aim of revolutionizing the sunglasses industry with a clear proposal: quality branded glasses at a fair price.
In just over four years, the firm has already become the third best sold sunglasses brand in the world on the internet and has positioned itself in the ranking among the top 10 Spanish fashion brands best valued internationally.
Hawkers digital marketing strategy has led them to optimize their online advertising to unsuspected limits, becoming a case study for the best technology platforms that nowadays exist such as: Facebook, Instagram and Twitter, and even turning into one of their very first alfa and beta testers worldwide for their most innovative products.
Hawkers的网络营销战略打破了营销局限，使得他们的广告最大化的落地，并成为facebook, Instagram, twitter这些最大社交媒体平台的研究案例，甚至成为世界上最早检测他们创新产品的公司之一。
For the first time in the history of Hawkers and as a cultural challenge for the company necessary to reach the Asian market (where they landed in October 9, 2017) the brand adapted their product to the Asian physiognomy releasing the Asian Fit size. A completely new size for the firm, which allows their consumers to choose between European or Asian size.
The Hawkers brand never goes unnoticed
After its rapid expansion, the brand got consolidated within the market, which has led it to create limited editions for top companies such as Los Angeles Lakers, Pull & Bear (Inditex), Diesel or PlayStation, among others. Also, making alliances with large
companies like Disney, Mercedes Benz, Ford, and PayPal, this last one has even awarded them with a recognition to the Best Case Study.
In addition, the triumph of Hawkers is also linked to celebrities. One of its latest and
most important collaborations has been with the considered best player of the world: Leo Messi. Both have created a special edition which can be found for sale on TMall Global.
On the other hand the well-known DJ Steve Aoki, the famous and best skater of the world today Nyjah Huston… are also some of its most recognized personalities, among a large list.
在公司快速扩张之后，品牌迅速融合市场，为洛杉矶湖人队（Los Angeles Lakers）,Pull&Bear (Inditex), Diesel, El Ganso o PlayStation等制作定制款。同时也联合Disney, Mercedes Benz, Ford, y PayPal等大牌公司合作，甚至与PayPal的合作还获评了“最佳成就奖”。
此外，Hawkers的成功还与跟明星们的紧密合作息息相关。最近的一个与大牌明星的合作案例是与世界足坛巨星里奥梅西的合作，为梅西的定制版已经在天猫国际售卖。此外，与知名DJ Steve Aoki, 著名滑板选手Nyjah Huston等的定制款都在长长的合作明星列表当中。
Hawkers and its business model in Asia
For Hawkers, China is a great challenge in every single way. It is the first country where they can not apply their know-how in social networks and for that reason for 10 months now the company has been marketing its products in China by the hand of Alibaba, the Asian e-commerce giant, reaching already the TOP 30, among the more than 500 sunglasses brands sold in TMall.
The firm continues to explore other direct sales channels, such as the one offered by the most widely used app in the country, WeChat, creating soon their own Hawkers WeChat Store.
Coming into its 10th year, the Goose Island BooshKaBaash Festival stands unique amongst all the music festivals in Shanghai and as every summer, artistes from all over the world join together to present the delicious, magical hearing feast that is BooshKaBaash at Shanghai Centre in […]
There are only 12 weeks until the 2018 Goose Island BooshKaBaash Festival, so we will be updating this section as we get closer to the Festival date! We will return to Nanjing West road’s famous Shanghai Centre and once more, it will be completely free! One […]
The Goose Island BooshKaBaash Festival – Music for Everyone
Venue: Shanghai Centre – 1376 Nanjing Xi Lu
Date: Saturday August 26th & Sunday August 27th
Time: 11am -6pm
This Saturday, the Goose Island BooshKaBaash Festival Official pre party will kick off at 5pm at Shanghai Centre with Shanghai’s #1 party band, Studio 188.
The Goose Island BooshKaBaash Festival not only offers music and beer, but also delicious food from Taco Bell! Classic Crunchy Taco Supreme or refreshing Shrimp and Avocado Burrito, which one will you pick? Music will feed your ears and Taco Bell is gonna feed your stomachs! This August 26th to 27th, come to Shanghai Centre, enjoy the fantastic live music with Freezes and Premium Nachos and celebrate the Goose Island BooshKaBaash Festival with Taco Bell!
Please visit www.booshkabaash.com or subscribe to our WeChat account: Booshkabaash
For more information, please contact Hazel Gould (English) at email@example.com (159-0176-5745) or Lu Chen (Chinese) at firstname.lastname@example.org (13276176395)
The Goose Island BooshKaBaash Festival – Music for Everyone Venue: Shanghai Centre – 1376 Nanjing Xi Lu Date: Saturday August 11th Time: 5-7pm Admission: Free This week’s live acoustic music will be from UK born, guitar/vocalist, Neil Jones. New to the Shanghai music scene and already making waves as […]